Gluten-Free Food Market in the United States: Trends, Challenges, and Opportunities for Growth

According to Renub Research’s latest report, “United States Gluten Free Food Market, Size, forecast 2023-2028, Industry Trends, Share, Growth, Company Analysis,” the United States Gluten Free Food Market was US$ 2.56 Billion in 2022. Gluten-free food refers to products that do not contain gluten, a protein found in wheat, barley, and rye, and their derivatives. People with celiac disease, gluten intolerance, or sensitivity must avoid gluten-containing foods and consume gluten-free alternatives. Many consumers seek out gluten-free foods as part of a broader interest in healthy eating and natural foods. In addition, the rise in awareness and diagnosis of celiac disease and gluten intolerance has increased the demand for gluten-free products. According to Beyond Clinics, in 2021, around 1 in 133 Americans, or about 1% of the population, have celiac disease.

United States Gluten-free Food Market to grow at 8.23% CAGR from 2022 to 2028

There has been an upsurge in the availability and variety of gluten-free products in recent years, making it straightforward for consumers to find and purchase them. In addition, consumers are consuming on-the-go snacks like fries, chips, and beverages in the United States, which are gluten-free, as those products do not hamper healthy diets by consuming extra-calorie foods. Companies have been actively promoting their gluten-free products and labeling them as such, increasing consumer awareness and interest in them. Some consumers may also follow gluten-free diets as a fad or trend, contributing to the market’s growth.

As consumer preferences evolve, there may be a shift towards gluten-free and other specialty diets, which could further drive the market’s growth. In addition, as technology and research advance, new gluten-free ingredients and products will likely be developed, expanding the market further.

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Healthy Eating Propel Gluten-free Bakery growth in the United States

With the rise in celiac disease, the baking industry targets consumers seeking gluten-free products, leading to increased demand for gluten-free bakery products. Moreover, as more people in the United States suffer from lactose intolerance and seek healthier alternatives, such as cereal bars and gluten-free bakery sweet products, demand for these products has also increased, as per a report by the United States American Gastroenterological Association during Digestive Disorder week in 202130% of Americans in the study avoided gluten due to gluten sensitivity.

The US market for gluten-free dairy products has experienced growth in recent years due to heightened demand for healthier and specialized diets, increased awareness, and diagnosis of celiac disease and gluten intolerance. As a result, a wide range of products such as cheese, butter, yogurt, milk, and ice cream are available in the gluten-free dairy category, created without gluten-containing grains and lactose, and alternative flours and milk sources like coconut and almond milk. This range of products is advertised as a healthier dairy alternative. The market for gluten-free dairy products will keep growing, spurred by a consumer focus on health and wellness and an increased variety of product offerings.

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Supermarkets and Hypermarkets have Expanded Gluten-free Offerings by Dedicating Sections

Supermarkets and hypermarkets are the main channels for gluten-free food products in the US, offering a diverse range of items such as bakery goods, pasta, cereals, snacks, and frozen foods. With the rise in consumer demand for gluten-free products, these retailers have expanded their product lines, dedicated sections to gluten-free products, and enhanced labeling and placement.

Moreover, supermarkets and hypermarkets collaborate closely with manufacturers to guarantee a consistent supply of gluten-free products that fulfill consumer requirements. Consequently, these retailers will maintain their significance as distribution channels for gluten-free food in the US for the foreseeable future.

The increased demand for on-the-go gluten-free products adds to the need for convenience store gluten-free products. Convenience stores offer a range of gluten-free snacks and beverages, responding to consumer demand for healthier options and rising awareness of gluten intolerance and celiac disease. In addition, with strategic locations and extended hours, convenience stores provide a convenient option for gluten-free consumers. The convenience store gluten-free food market will continue growing due to these factors.

Competitive Landscape:

Prominent companies competing currently in the United States Gluten Free Food Market are Conagra Brands, Inc., General Mills, The Hain Celestial Group, Kraft Heinz Company, Barilla G. e R. FratelliS.p.A, and Kellogg Co. The US gluten-free food market companies develop new products, improve quality, invest in marketing, and explore new distribution channels. Some cater to specific diets. Research and development are also strengthening ingredients, formulations, and processes. Successful companies adapt to consumer preferences, offer high-quality products, and provide value.

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Product Analysis have covered 8 Viewpoints

  1. Bakery
  2. Dairy
  3. Meats
  4. Condiments
  5. Desserts
  6. Prepared meals
  7. Pasta & Rice
  8. Others

Distribution channel Analysis have covered 9 Viewpoints

  1. Convenience Stores
  2. Supermarket and Hypermarket
  3. Specialty Stores
  4. Online
  5. Drug Stores
  6. Club Stores
  7. Independent Natural
  8. Mass Merchandiser
  9. Others

All the Company Analysis have covered 3 Viewpoints

  1. Overview
  2. Recent Developments
  3. Sales Analysis

Company Analysis

  1. Conagra Brands, Inc.
  2. General Mills
  3. The Hain Celestial Group
  4. Kraft Heinz Company
  5. Barilla G. e R. Fratelli S.p.A
  6. Kellogg Co

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