Social media has crept its way into every aspect of our lives for the last decade or so. This includes business. Every successful company in today’s age has teams of people dedicated to pushing their brand and engaging with customers via social media.
This doesn’t have to be restricted to just big-name companies though. Even small businesses and startups can have a fantastic social media game plan that will drive profits and legitimize their brand.
Success Financial Team is a team of pros whose mission is to coach businesses on how to integrate into an evermore digital world. Social media is just one of the tools they specialize in and today we’re going to share some of Success Financial Team’s most useful social media tips.
Diversify your Presence
It may seem obvious that you should be on every social media platform, including Instagram, Facebook, and Twitter. But what isn’t so obvious is the fact that you should have slightly different tones and objectives on each of these platforms.
This gives users a reason to follow every single one of them. If you post the exact same thing on Twitter as you do on Facebook then users have no reason to follow both. Think about how you want to portray yourself on each platform and then figure out how you will do so.
Rethink your Identity
This continues from the previous tip. You may already know how you want to present yourself and how you want the public to see your business. However, the professionals at Success Financial Team suggest that your strategy should never be set in stone.
Listen to your customers and see how they respond to your posts. Maybe they are more light-hearted than you initially thought and would respond better to a more formal tone. Always keep your options open, pay attention, and experiment in order to find the perfect combination.
Invest in Influencers
Influencer marketing is a newer form of marketing and is the modern equivalent of celebrity endorsements. The big advantage of influencer marketing is that it is very cost-effective and reaches a specific demographic.
A lot of influencers and affiliates will work based on commission, so you’re only really paying for what they sell. This makes the strategy very low risk, which is why it’s becoming so popular.
Time to Target
Organic growth is the key to growing a real customer base. All of these numbers mean nothing if they’re not actually bringing in a profit.
Anyone can buy bots to like their posts and make meaningless comments, but getting real people to engage with your business is the most important part of an effective social media strategy. This is where targeted ads come in.
Similar to influencer marketing, targeted ads will target the specific demographics your business is trying to reach and show them that your product exists.
Let Statistics Guide You
Always look at your statistics and analytics. This will show you what truly works and what doesn’t.
Sometimes the answer can seem obvious, but it is crucial to double-check the facts and make sure your intuition was right. Most website and social media services will offer analytics, so make sure you are looking at them and adjusting your strategy accordingly.
Related Reading: The Pros at Success Financial Team Share Five Tips for Your Digital Business