Home Staging: 7 Ways to Prepare an Older Loved One’s Home for Sale

“Today with our large older population, more adult children are tasked with helping an aging parent or loved one sell their long-time home – often because of health-related reasons,” says Lonette Bentley, Executive Director at Clarity Pointe™ Pensacola, the beautiful new memory care community opening this December in Pensacola, Florida.

“Older adults can become unsafe in their homes for a variety of reasons: declining physical abilities (e.g. vision and balance), risk of accidents and serious injury or a progressive disorder such as memory loss. When this occurs, it can place a great deal of pressure on their adult children or other family members to move quickly to do what is best for their loved one.

“According to the Assisted Living Federation of America, AARP and other senior care resources, memory care assisted living communities have become a popular choice for aging loved ones who are experiencing memory loss and its challenging symptoms.” She states. “A leading memory care community such as Clarity Pointe Pensacola provides for their safety, care, meals and social activities 24-hours a day while also providing them with a meaningful, purpose-filled life.”

Whatever solution the situation may call for, selling the home can become an important priority since the funds derived from the home sale are commonly used to pay for the individual’s continued living expenses and care.

Staging a Home for the Best Selling Price

Senior living experts say that because your loved one’s home might be one of their greatest sources of funding for their care and other expenses, it’s important to do everything you can to sell the home for the best possible price. One way to do this is by “staging” the home to make it more appealing to potential buyers.

Staging a home for sale specialists, can reduce its listing time by half and enable it to sell for up to 20 percent more than an empty unstaged home. They add that staging can make the home stand out from others by creating emotional appeal. A staged home will feel bigger, brighter, fresher and more inviting than its competition.

If the potential buyers can picture themselves living in the space, then they’re likely to remember the home through an emotional connection. Although home staging is often an investment of time and money, experts agree that the gains of putting in the effort can be well worth the investment.

7 Home Staging Tips from Experts

There are organizations that provide professional home staging services. However, you can do many things yourself that will add to the “curb appeal” and value of your loved one’s home. The article “Staging on a Budget” from REALTOR® Mag, offers useful tips for simple, affordable home staging activities that will make the home ready to sell:

  1. Declutter – It’s important for the home to be clean and tidy to sell. Don’t wait until the house sells to remove unwanted items. Consider this a chance for your loved one to pass down heirlooms to family members or sell valuable items to help pay for assisted living costs. Keep all the floors and surfaces clean and clear while the house is on the market.
  2. Fix What You Can – Finish simple updates that are affordable and easy to do, such as replacing a leaky shower head or filling in cracks on the front walk. Often, these quick fixes will cost you less than what a potential buyer will take from their offer.
  3. Arrange Furniture Tastefully – Rooms appear larger with less furniture. If you’ll be donating all of your loved one’s furniture, keep the basics in the home until after the sale. Arrange furniture tastefully in a way that allows for conversation to make the home more inviting. If your loved one is no longer in the home, move furniture to different rooms. For example, two end tables that crowd the living room may look better as night stands in the bedroom.
  4. Give Each Place a Purpose – Put your extra furniture in rooms that would otherwise be empty. For example, if your loved one used a spare room mainly for storage, stage it by arranging a small table or desk, armchair and bookshelf in the room to make a study.
  5. Freshen the Space – You want the home to appeal to a wide range of buyers. Make it possible for them to picture themselves living in the house by removing personal photographs from the walls. If a room needs a paint job, use warm, neutral colors. Add new décor to the home in simple, inexpensive ways. Add a vase of silk flowers on a table or display the crystal bowl that will go to your sister on the buffet in the dining room.
  6. Don’t Neglect the Outside – Keep the grass cut and do some minimal landscaping, such as planting flowers. The outside is the first impression buyers will have of the house, and you don’t want to lose a sale at the drive-by.
  7. Emphasize the Home’s Strengths – If you aren’t able to stage the whole house, just focus on the major selling points. Does the house have a beautiful bay window in the living room? Then spend your energy and resources on staging that room to “wow” potential buyers.

“The stresses that accompany the changes that occur with our aging parents and other loved ones can be challenging,” Lonette adds, “However, making good decisions about selling their home doesn’t have to be one of them. By following the advice of home staging experts, you’ll have a solid plan to follow.

If your loved one is living with Alzheimer’s disease or other form of memory loss, we are always here at Clarity Pointe Pensacola to answer your questions, provide you with information and direct you to helpful resources. We also invite you to join us for a tour of our beautiful new purpose-built memory care community.

Serving Caregivers and Families with Valuable Memory Care Information and Support

At Clarity Pointe Pensacola, we offer more than exceptional memory care for loved ones with dementia. We are also a memory care resource for families. As we prepare for our grand opening this December, we invite you to visit our developing website for more updates and information.

You can also view Clarity Pointe’s memory care articles and tips for at-home caregivers and families on a variety of helpful topics that you can use today. 

Clarity Pointe … Our Difference is Clear

Clarity Pointe’s Specialized Memory Care “Living” Neighborhoods are truly changing lives for those with Alzheimer’s disease and other dementias – and for those who love them. At Clarity Pointe, our mission is to ensure our residents lead connected and rewarding lives.

Unlike other providers that offer a secure memory care wing in a skilled nursing or assisted living center, Clarity Pointe Pensacola offers three freestanding, purpose-built Memory Care communities that are solely and entirely dedicated to Memory Care Assisted Living. Our communities blend luxurious surroundings with specialized care that is individualized to each resident and delivered by a compassionate, expert team of professionals.

We stay current on the latest trends and advancements in Alzheimer’s care and implement them into our residents’ care plans. Always moving forward, we combine the latest in evidence-based programming with luxurious, residential living and compassionate respectful care.

For each of our residents, we offer a life that is engaging, fulfilling, inspiring and meaningful.

To learn more about the Clarity Pointe Difference, contact us today!